Earlier this year, the social media giant, Facebook, formalised a partnership with Reliance Communications that enabled the Indian company to provide access to over 30 different websites, without any charge on mobile data accruing to the ultimate user. The platform, originally known as “Internet.org,” has now been rebranded as “Free Basics,” Facebook announced last month. Its fundamental ethos, though, remains unchanged. It allows Reliance’s subscribers to surf completely free of cost a bouquet of websites covered within the scheme, which includes, quite naturally, facebook.com. Mark Zuckerberg, Facebook’s founder, views this supposed initiative as a philanthropic gesture, as part of a purported, larger aim to bring access to the Internet to those people who find the costs of using generally available mobile data prohibitive.